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Considering healthy nutrition in 2025: How will the market be shaped? Which products will be generally accepted, which will be successful? What kind of consumer groups will market participants have to face?
This working paper documents three scenarios on the future healthy nutrition market, which have been developed in a transnational foresight exercise by nutrition experts from various fields. Each scenario focuses on a different aspect of healthy nutrition.
- Healthy nutrition in 2025 in the low-price market
- Health as a central aspect and purchase decision argument in the higher price market
- Healthy nutrition and the cared-for-consumer
The booklet should be valuable for all those actors who deal with the future of the healthy nutrition market, including researchers and scientists, food producers, politicians and other public or private decision makers.
Complete Text  (2,07 MB)
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